About Us

Yousif Jamal

Managing Director

I created this company with one clear goal: to provide high-quality lever belts built for serious powerlifters.

As a lifter myself, I understand how important a reliable belt is when you’re pushing heavy weight. A belt isn’t just gear—it’s confidence, safety, and performance. That’s why every belt we sell is made using premium materials, precise craftsmanship, and a strong, durable lever system designed to withstand the toughest training sessions and competitions. We focus on quality over quantity. No shortcuts. No compromises. Just equipment you can trust when it matters most.

After 12 years of lifting, I struggled to find a gym belt and accessories that met my standards – so I decided to create my own. JN was born out of a passion for strength and quality, designed for lifters who demand the best.”